Germany’s largest car rental company Sixt has commenced the implementation of its plans to create a franchise network in the USA. The company will not only continue expanding Sixt’s own system of rental stations, but it also wants to purchase franchise partners in different states in order that it can increase the rate of expansion in the car hire market in the USA, and strengthen the placement of the Sixt brand. This stage is part of its international growth plan, presently the emphasis of much of the company’s activities.
Over 100 possible franchisees have already approached by Sixt in the USA. They come from practically every state in the country with a distinct geographical emphasis on economically crucial locations and important tourist destinations. It is anticipated that the first independent car hire companies with their own car fleets and with services which accomplish the requisite tiers could start as Sixt franchisees before the end of this year.
Erich Sixt, CEO of Sixt AG: “For many years now, cooperating with local franchise partners has been a cornerstone in our expansion overseas. Establishing a franchise network in the hugely important US market plays a key role in these plans. Due to our successful progress in the USA and the tremendous interest shown by potential franchisees we are able to start pursuing this strategic objective only one year after making our debut in the US market. Sixt has quickly made a name for itself in the USA.”
Craig A. Olson, Vice President Sixt Franchise USA: “Independent car rental companies and growth-minded local entrepreneurs now have a unique opportunity to join the internationally successful Sixt Franchise system early in our drive to expand in the USA. By working with Sixt, they will be able to grow quickly as our company makes progress.”
Sixt began expanding in the USA in the spring of 2011 when it launched its first rental office in Florida. The firm now has 5 rental offices throughout the state, which are located in Miami (2), Fort Lauderdale, West Palm Beach and Orlando. Throughout the course of 2012, Sixt has established additional important bases for its car hire business in Atlanta (Georgia) and Phoenix (Arizona), both of which are crucial transport hubs in the United States.
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